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Thanks to a resourceful Israeli journalist, we know a little more about how such decisions are reached. Google has an Ethics Committee, the company's Dr. Eran Gabber revealed last week to a group of Israeli students. Google never mentions such details to the press, but Ido Kenan, a reporter for the daily NRG Maariv found himself in a recruitment talk by Dr.Gabber. (A blabbing blogger had spilled the details of Gabber's visit to Tel Aviv University).

"We change PageRank™ when we find that spammers are abusing it, but we don't change it often. There's an internal ethics committee in Google," Maariv reports. "Internally, there are people who are concerned about ethics. In Google, there are a lot of people who find ethics important".

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("Google's Ethics Committee revealed" / Andrew Orlowski, The Register, 17/May/2004)